Giving clients a big voice in the KBB industry
Left Right & Centre PR works with its retained clients to provide well-written, useful and informative opinion pieces that appear in KBB industry trade press titles. Our client, Darren Taylor, managing director, Searle & Taylor is a regular columnist in KBB review and our other clients write articles in trade titles when the theme of the issue or the subject is right for them and their business. Having a high profile in trade and online press media is good for your business and it enhances your brand. We help and advise our clients so that they can have a big voice in the KBB industry...
Product launches in industry titles
As a PR specialist working with MDA clients in the built-in cooking sector, Left Right & Centre has 21 years’ experience of successfully launching products in the press. Journalists and editors receive the most detailed information from the agency, together with perfectly captioned high-resolution images when product releases are sent out. This achieves consistent and rapid results both in print and online.
This image is just a taster of recent press coverage for luxury appliance client, Novy.
Industry news stories
Left Right & Centre releases news stories on behalf of clients in industry press, often with very fast online results, which are then followed up in print issues.
Press releases are written and approved by the client prior to being sent out separately to editors and journalists. Nowadays, a timed news release that is sent out today can be online within an hour. The agency also liaises with editors for any follow-up information.
Case studies in trade media
A relatively new concept for KBB industry press where they dig deep into the design, the manufacture and the installation of a project.
Left Right & Centre PR was the first agency to provide a case study from Simon Taylor Furniture for KBB review’s new case studies feature and it also appeared on the KBB review website.
Searle & Taylor, Simon Taylor Furniture and Novy have also had case studies featured on designerati and in designer Magazine.
Kitchen and appliance case studies in consumer magazine titles
Working with a powerful contacts list of specialist freelance writers, journalists and editors, Left Right & Centre PR uses a tried and tested format to provide all the information and images they might need to produce a kitchen or bathroom case study. As long as this is accompanied by professional and styled photography, we will work to place beautiful editorial case studies in relevant consumer and online press titles. The success rate is enviably high.
Providing a return on investment in professional photography
Left Right & Centre will always seek ways to achieve the best possible press coverage for its clients. While many interiors magazines require exclusivity when featuring case studies, many online media platforms do not. Most magazines rely on professional photography being provided to them, which also means that clients retain ownership. Images will always be kept on file and also used for themed features in kitchens and interiors magazines, making sure that clients receive a long-term return on investment in professional images.
Product features in consumer magazines
Taking a targeted approach, the agency promotes clients' products in consumer glossy magazines. Featured on the basis of merit, Left Right & Centre PR has consistently achieved press coverage for its clients and their products. Here is a taster of what has been achieved for Novy since the start of 2021.
Left Right & Centre works closely with editors, journalists and freelance writers to ensure that clients are regularly seen in relevant consumer magazine and online media features
Expert comment in consumer magazines
Our clients are experts in their fields.
Left Right & Centre PR actively offers quotes and expert comments by our clients as advice and information for readers of consumer magazines. The agency always provides original written comment in accordance with the journalist’s brief.
Expert comment is always written to suit the target audience of the specific publication. We never present stock quotes.